by Lisa Wedmann | Aug 21, 2013 | Branding, Business Success, Latest, Marketing
Big companies spend lots of money and effort to build their brands. Brands help their products stand out. Microsoft, Walmart, Volkswagen. We get it. We know what they do. But what about building a personal brand. Can building a personal brand help us to become...
by Lisa Wedmann | Aug 9, 2013 | Advertising, Branding, Creative, Latest
“Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.” – Steve Jobs I was reading about the soon to be released movie “Jobs” with Ashton Kutcher and this quote jumped out at me. So much knowledge packed into one simple...
by Miriam Hara | Aug 1, 2013 | Advertising, Branding, Latest, Marketing
During the course of my marketing career, I have seen many brands change their marketing strategy, marketing direction and marketing definition on an annual basis or even worse, more often than that! For those of us who have professed the art of marketing, it becomes...
by Miriam Hara | Jul 24, 2013 | Advertising, Branding, Latest, Marketing
Sales makes money and marketing spends money. It’s usually said in a snotty way and the person saying it usually acts all superior as if they have the secret to life and anyone who doesn’t understand is low, low down on the food chain. Say what you will, those of us...
by Miriam Hara | Jul 15, 2013 | Branding, Business Success, Latest
Brand naming…why it’s important. More to the point, what is required for a brand to become like the much covet name brands like Coca Cola, Nike and Apple? It seems that brand names explode in the market…and yet, most take years until they become...
by Lisa Wedmann | Jul 8, 2013 | Administration, Advertising, Branding, Business Success, Latest, Management
Today I am sitting at my desk staring at my inbox full of emails. There are 30 emails waiting for me to open. I know each one of them is important and each one requires an answer. I have a meeting in 15 minutes. I don’t want to be late but there may be something...
