by Matina Singh | Feb 1, 2013 | Branding, Interactive, Latest, Social Media
It wasn’t so long ago that when you ran a contest the only way people could enter the contest was to take the time to fill out an entry form and then whether mail it in or drop it off in a ballot box. The Internet has made things easier, but still, the consumer...
by Matina Singh | Jan 23, 2013 | Branding, Design, Latest, Marketing
So your business made it off the ground, you’re generating revenue, but you’ve hit a roadblock with your growth and revenue. Perhaps it’s too niche or misleading, or tied to a geographic location – what to do? Re-branding your company requires careful consideration...
by Jenna Elberson | Jan 3, 2013 | Branding, Latest, Social Media
My Reddit cake day (the term used for 1 year anniversaries) is almost upon me. Having been on Reddit for almost a year, I thought I would take the opportunity to immerse myself more into Reddit – not as a community member, but as a marketer. It’s important when...
by Matina Singh | Dec 28, 2012 | Branding, Business Success, Latest
When we go shopping for anything from food, clothes or cars, we have a lot of choices, at times too many choices. Do we choose a brand that’s familiar to us or do we take a chance with a new one? How do we choose from all these different brands on the retail...
by Jenna Elberson | Dec 26, 2012 | Branding, Business Success
Despite our biological complexity, human beings are surprisingly straightforward and predictable when it comes to emotional reactions. The concept of honor, feelings of goodwill and being beholden to the person or company who gives us something for free is deeply...
by Miriam Hara | Dec 24, 2012 | Branding, Business Success, Creative, Design
I will start this post by saying that this is not a jab at technology nor is it a rant on how business is being conducted today. Promise! Over the last 5 years the way business is being conducted has changed significantly, placing a strain on business relationships....
