by Miriam Hara | May 15, 2015 | Advertising, Branding, Business Success, Latest, Miriamisms
A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogues and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in...
by Miriam Hara | Apr 28, 2015 | Branding, Business Success, Creative, Latest, Marketing
There was a time when brand logos were only associated with a business or product. Enter the age of social media and marketing opportunities have opened up. The popularity and ease of use of social media have not only created the option of having a personal brand, but...
by Miriam Hara | Apr 15, 2015 | Advertising, Branding, Business Success, Interactive, Latest, Social Media
Every day we see brands entering the world of brand publishing. Having a content marketing strategy is a must for any business, no matter what industry they operate in. Have you ventured in yet? If not, why not? The terminology may be different. How it gets...
by Miriam Hara | Apr 13, 2015 | Branding, Business Success, Latest, Marketing
Brand development is necessary for any brand competing in the market today. Regardless of the media channel or consumer behaviour, the need for brand development is still relevant. Brand means so many things to so many people. Yet, a brand should by definition be the...
by Miriam Hara | Apr 2, 2015 | Branding, Business Success, Latest, Marketing, Social Media
There was a time (in the recent past) when brand sell was all about showcasing features and benefits to an intended target audience. With the emergence of social media, the art of the brand sell has evolved to include a very real social component. Social media has...
by Miriam Hara | Mar 13, 2015 | Branding, Business Success, Communications, Latest, Management, Social Media
Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small...
