Optimize Engagement: Less is More

Optimize Engagement: Less is More

Designing a Facebook marketing campaign can be tricky: you need to start with research and analysis, implement riveting creative, and post engaging content. It may seem overwhelming, but there is a way to kick-start your Facebook strategy: knowing these 7 important...
Instagram: How To Optimize Your Reach

Instagram: How To Optimize Your Reach

The first thing you see when you visit Instagram’s webpage is their tagline: “Capture and Share the World’s Moments” – which is the purpose for the multi-billion dollar company (now owned by Facebook). What users actually use it for, however, can vary in a multitude...
Facebook Marketing: A Starter’s Guide

Facebook Marketing: A Starter’s Guide

Facebook last reported having 1.1 billion active users a month and since its inception in February 2004, it can unanimously be agreed upon that it is one of the most successful social networking sites ever created. It isn’t just successful in the sense that it can...
Viral Marketing Campaigns: For a Good Cause

Viral Marketing Campaigns: For a Good Cause

In light of all the Rob Ford news that has gone viral (making international headlines), I thought it would be a good opportunity to shed light on some videos/stories that have also gained international traction on today’s post. Viral Marketing campaigns usually...