In light of all the Rob Ford news that has gone viral (making international headlines), I thought it would be a good opportunity to shed light on some videos/stories that have also gained international traction on today’s post. Viral Marketing campaigns usually involve a story or cause that has the effect of evoking emotion or that the mass community can relate to. This can be beneficial to your business if the emotion evoked is a positive one – consequently reflecting well on your brand.
Here are a few examples of videos that spread a great message:
Dove’s Beauty Campaign is one of my favourites. They started their campaign with using real women to model for their advertisements, suggesting that beauty can come in all shapes and sizes. This year, they launched a video called “Beauty Sketches” that spoke to women and the, often misguided, way we see ourselves.
2. Pharell Williams: “Happy”
The U.S. musician/producer/fashion icon released a 24-hour music video that promotes being happy and has gained close to 1M views. Now, that’s something to be cheerful of.
3. The Right To Love:
In March, the Human Rights Campaign had a redesign of their logo and encouraged users on Facebook to change their profile picture to support it. It is a red square box with two thick pink horizontal lines and was used among the online community as a way to support the right to same-sex marriage.
These are just a few ways that companies and people have used viral marketing to increase awareness of a cause or their brand. In some ways, viral marketing campaigns are an excellent tool in comparison to traditional forms of advertising. This method is measurable with social metrics, regardless of which platform you choose to use.