Anyone who builds an e-commerce store can’t expect to make money without a good fight. I’ve shown them some website design tips they should implement if they want to increase their chances of making a lot of sales.
Anyone can build an e-commerce store because there are so many templates available these days. It’s a lot harder when you want people to hand over their hard-earned money because they won’t do it. The design of your website could make all the difference and we’re going to look at a few things you should include. By implementing these great tips you won’t definitely become rich, but you will stand a better chance of making money from your site.
Professional looking photos
Nobody is going to buy something if your photos don’t look professional because of two obvious reasons. The first reason is that you won’t look trustworthy, which I know isn’t going to come as much of a shock to you. The second reason is that people want to see exactly what they’re buying and a quality photo lets them look at the product in more detail. They also need to be large enough for people to see them, and hopefully you have more than one for each product.
A quality logo
You don’t need to spend hundreds of dollars on a logo. You don’t even need to spend anything on a logo if you can design one yourself, but whatever you do it must look good. If you don’t have a quality logo it’s going to be hard for people to take you seriously. Would you take yourself seriously if your logo looked like it was designed by a child? Don’t think it needs to look fancy because it doesn’t. You just need to make sure it doesn’t look unprofessional.
A visible shopping cart
Anyone who is going to buy something from the store will add a product to their shopping cart. You don’t want them to have to go looking for it when they want to proceed to the checkout. It should be in a prominent place above the fold and it should be large enough to stand out. Hopefully it also looks good because this is the part where people do actually need to type in their bank details. You don’t want them to get scared because your shopping cart looks too amateur.
Add social media buttons
A lot of purchases come from people reaching your site through social media channels, so it’s obvious you should have some buttons in your site that people can click on. It doesn’t cost you any money to have them there, but they will bring you in a few sales somewhere down the line. If you don’t want to have too many extra things on your site you might just want to stick to the popular ones like Facebook and Twitter.
Include a phone number
People actually notice a big increase in their conversion rate when they include a phone number. This means you will need a help-desk unless you want to do everything yourself, but most people won’t call the number anyway. They just want to see it there because it will feel like the website is a real business and not something a scammer stuck on the internet when they were bored one day. It also needs to be somewhere people can see it straight away.
Tell them about your USP
If you have a unique selling proposition you want to tell them on the homepage where they will see it easily because it could sway their buying decision. If someone offered free shipping wouldn’t you like to know before you tried to buy their product? If a company gives some of their proceeds to charity it’s also something you would like to know. Work out your USP and incorporate it into the design because you will see much better results.