Which do you want to know first? The good news or the bad news? I like to hear bad news first in order to assess damage control. And I still have something to feel enthusiastic about since the good news is yet to come. so, since this is my blog… here’s the bad news… first. The bad news is that those who study how to go viral are almost unanimous in the conclusion that going viral is a result of synchronicity, that simultaneous occurrence of events that somehow appear related but have no understandable connection. It’s about being in the right place, at the right time with the right material and a little bit of luck.
THE GOOD NEWS ABOUT VIRAL MARKETING
However, where they do agree is that you can position yourself to be in the most fortuitous place to make going viral happen.
Below are a few viral marketing tactics that can help in your quest. They may seem elementary but they are the type of tactics that build a foundation and that is always a good place to start.
VIRAL MARKETING TACTICS
Think carefully about your topic.
First, understand that not everything has the ability to go viral.
I mean, come on now did you really think your thesis on Greek Social History would go viral? That means before we start fantasizing about our success we have to consider is it reasonable to expect that your project can go viral. You need to choose your topic carefully. At the same time, in all fairness, none of us know which things can and will go viral. I find it hard to believe that a 15 minute video of a women trying to parallel park went viral but it did.
Experiment, test and then test again.
Next, be prepared to experiment.
Try different approaches. Don’t be satisfied with one idea. Put two or three or more ideas out there and if you don’t get results, or as my Dad used to say, don’t flog a dead horse. Try a different approach. Experiment, test, refine, and then test again.
Turn the ordinary into extraordinary.
I never relate to those articles that tell me how easy it is to get that killer app or that killer eBook or that killer product and all you have to do is have a unique idea, or create memorable content. Duh. That’s what having a good product is all about. Face it guys, you are preaching to the converted.
But you can borrow from a few standard marketing techniques. Techniques such as turning the ordinary into something beautiful, take Apple and their visually beautiful line of products or Dove with their real beauty campaign.
Give your idea a partner.
Here’s an easy way to get that extra push. Pair your idea with something unrelated but totally relatable. A bit of an oxymoron? Not really. Think of Maxwell House Coffee and the positive little girl who loves her house and just about everything in it.
MORE GOOD NEWS ABOUT VIRAL MARKETING
Viral marketing makes your business visible.
There’s one more aspect of viral marketing that makes me want to stand up and jump HOORAY! When you create a viral marketing campaign you are creating awareness and increased visibility for your business.
Do you have any ideas on how to make a campaign go viral?