Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Brand Potential: Is it Truly Maximized?
Is brand potential an elusive goal? How do you know, as a marketer, if the brand you've been entrusted with has truly achieved its full potential? It goes beyond just success or meeting KPIs like market share, sales growth, or market penetration. It's natural that we...
Brand Loyalty: Taking it for Granted?
So You're a Market Leader As a brand manager, it’s easy to become comfortable when your brand is riding high on a wave of loyalty with the market share and sales to prove it. But here’s the truth: brand loyalty isn’t a given and it isn't easily earned either....
Graphic Design: Beyond the Software & Layout
Graphic Design: Making the Pieces Fit...And More The need of graphic design may stem from making things look good, but that's not what it's all about. Professional graphic designers are strategic partners in communication. The need to design a visual message that does...
Tupperware, Gone the Way of the Dodo?
Last week we all got hit with the news that Tupperware has filed for bankruptcy. Some may have been surprised by the news, and others may have seen it coming. In this ever changing market, it's difficult for iconic Brands to evolve in a timely way...and to maintain...
Psychographics + Demographics, a Winning Combination
The Essential Ingredients From a marketing perspective both demographics and psychographics are necessary. Demographics are the essential ingredients; the bread and butter if you will. They provide the basic information required in any good marketing strategy which...
The Agency-Client Romance
The Agency-Client Romance: The Unrequited Love Story In the bustling city of creativity, nestled not far from the skyscrapers of innovation, there lies a humble agency, 3H, with a heart as big as its ideas, in a place brimming with inspiration. This agency has been...
Perfectionist Marketing Syndrome: The Cost of Achieving 100%
This may seem counterintuitive and, for those who read my posts, contradictory! I recently wrote an article about how "Good Enough" isn’t beneficial for marketing and branding. Now, I would like to talk about the Perfectionist Marketing Syndrome (PMS). It's real and...
Your Brand Visual Campaign: 100% Ownable?
Does your current brand visual campaign undermine your brand's authenticity? Brand visuals are the cornerstone of a brand's identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict your target...
A Day in the Life of a Creative in a Marketing Agency
Nostalgia for the Mad Man Era It's hard not to be nostalgic about what was once the 'life of a creative' in a marketing agency. We were the epitome of cool. Dress-down Fridays? Every day was a casual masterpiece of quirky tees, ripped jeans, and comfy sneakers....
Sustainable Swagger: The Future of Eco-Friendly Branding
Sustainable Swagger: The Future of Eco-Friendly Branding Sustainability in branding may have begun as an eco-chic trend that had all the ‘cool kids’ bandwagon jumping, but it has most definitely evolved into an essential element of modern branding. Embracing...