by Craig Thomson | May 30, 2023
BAUSCH + LOMB Crafting Brand Engagement Owning a brand leadership position becomes possible, only if others follow. And for others to follow the brand needs to set itself apart by listening, understanding, fulfilling needs and demonstrating shared values. The “Shaping...
by Craig Thomson | May 30, 2023
PALADIN: Dramatizing Brand Outcomes When it comes to showing before and after, few products can feature the dramatic effects as this acute short term pain management treatment. Showcasing the pain situation and the relief situation in one arresting visual provided the...
by Craig Thomson | Sep 9, 2021
INTERVIVO Distilling Brand Positioning What sets a business apart from its competitors? Clarifying position within the B2B space is increasingly important. Businesses must demonstrate their innovation and articulate their promise with every piece of communication. 3H...
by Kyle McGuire | Feb 26, 2018
BD MEDICAL Patient Safety Campaign Mandate Deciding on what campaign strategy to employ for a B2B Corporate Brand begins with a thorough understanding of the core USPs of each of the products and services it delivers. It is essential to identify a commonality among...
by Kyle McGuire | Feb 26, 2018
BAUSCH + LOMB Go Free Mandate Speak to me! Rather than speaking about the lenses and their features, this approach addresses lifestyles and recognizes the choices that are made on a daily basis. Life is busy and full of interaction. The packaging depicts the everyday...
