by Craig Thomson | May 30, 2023
PALADIN: Dramatizing Brand Outcomes When it comes to showing before and after, few products can feature the dramatic effects as this acute short term pain management treatment. Showcasing the pain situation and the relief situation in one arresting visual provided the...
by Kyle McGuire | Jan 12, 2019
BAUSCH HEALTH: Disrupting Brand Norm WOW! There is no better way to create stopping power than with an image that speaks volumes. With the launch of Jublia™, a new toenail topical solution, 3H developed a concept that has the disease state featured, while...
by Kyle McGuire | Jun 17, 2018
PURDUE Bolstering Brand Premise Let’s pay attention to something that needs it: ADHD. For Biphentin®, an ADHD treatment, what was important was to grab attention, while prominently featuring the various demographics affected by ADHD. Using comic book styling to tell...
by Kyle McGuire | Feb 26, 2018
BD MEDICAL Patient Safety Campaign Mandate Deciding on what campaign strategy to employ for a B2B Corporate Brand begins with a thorough understanding of the core USPs of each of the products and services it delivers. It is essential to identify a commonality among...
by Kyle McGuire | Feb 26, 2018
I-MED Eye-branding Mandate Eye candy for eye-branding! iMed Pharma, a manufacturer and distributor of surgical lenses and viscoelastic eye products, required a positioning statement and brand visual that they could leverage across all communications and packaging. 3H...