Cura Health: Defining Brand Identity

Cura Health: Defining Brand Identity

CURA HEALTH Defining Brand Identity How many times have you found yourself in front of a pharmacy shelf looking for the solution of what pains you? On the crowded OTC shelf, packaging needs to work very hard to draw in consumers and effectively provide them with the...
Bausch + Lomb: Amplifying Brand Perception

Bausch + Lomb: Amplifying Brand Perception

BAUSCH + LOMB Amplifying Brand Perception Creating a social-minded and much needed recycling initiative, enabled Bausch + Lomb to assume a leadership role in the hearts and minds of end consumers. Recognizing what was near and dear with consumers, B+L brought to the...
Windsor Salt: Animating Brand Expertise

Windsor Salt: Animating Brand Expertise

WINDSOR SALT Animating Brand Expertise When imparting information, keeping it simple and entertaining is key. These info videos on hard water, speak to a niche market, explain the why of hard water problems and the how of hard water solutions, in quick easy animated...
Windsor Salt: Demonstrating Brand Resonance

Windsor Salt: Demonstrating Brand Resonance

WINDSOR SALT Demonstrating Brand Resonance Make them simple, appetizing and Instagram worthy! These recipe videos take multi-step recipes and make them look fun and effortless. Through light-hearted up-beat music, smooth video editing and mouth-watering food-styling,...
CAND: Sculpting Brand Narrative

CAND: Sculpting Brand Narrative

CAND Sculpting Brand Narrative The objective was to elevate the public’s perception of Naturopathic Doctors (NDs) as medical professionals by increasing the credibility of Naturopathic Medicine as a distinct healthcare system and a complement to conventional...