Spring is a season of renewal, an open invitation to reflect, reset, and reimagine. As nature begins to bloom, so too does our perspective. For those just discovering me or my agency, both are deeply tied with the colour purple. As with every year, this season invites reflection. It’s a time to look back with hindsight and forward with hope.
Branding in the Making.
Over 36 years ago, I branded the agency with violet purple as the primary colour and mustard as the accent. Back then, purple wasn’t used in corporate identities. Amidst a sea of blues, burgundies, and greys, our business card stood out.
Branding and Evolution.
Over time, our primary colour remained consistent. In 2008, however, we swapped mustard for titanium. This shift marked our entry into the digital era and underscored our growing expertise in the digital space.
Adding to this punch of colour is the fact that I wear purple, every single workday. Weekends are my break, but with a wardrobe dominated by purple, it sneaks in anyway.
Branding Isn’t…Or Shouldn’t Be Personal.
I am often asked if purple is my favourite colour. Full disclosure: it is not! Purple was chosen based on a specific set of criteria back in 1988:
1) Was this colour unique? At the time, corporate palettes were dominated by blue, grey, and burgundy. Purple was rarely seen.
2) Would this colour be impactful? After 36 years, every time I hand out my business card (yes, I still do), it sparks a comment about the colour… and of course the design! (what is colour without design!)
3) Would it be memorable? Absolutely. Whether it’s a business card or a cold-call package, purple leaves an impression.
The Purple Culture.
Over the years, our team has made 3H synonymous not just with the color purple, but with what it represents: Creativity. Originality. Passion. Boldness. Authenticity.
They’ve embraced our Purple Culture. It’s who we are as a brand.
You’ll see this passion for branding the moment you walk through our agency doors, or when you visit us online. You’ll be immersed in purple because that’s the first step in towards establishing a brand… being immersed it on all levels, and for all the senses.
Don’t hesitate to reach out and contact us. Let’s talk about your brand or your next branding initiative.