by Lisa Wedmann | Apr 20, 2013 | Advertising, Branding, Business Success, Latest, Social Media
It’s important to have a social media strategy. As Marketers it is important to get your message out in a consistent and timely basis; but how do you handle that when a tragic situation occurs within your community? Does your team have a crisis plan in place...
by Lisa Wedmann | Apr 1, 2013 | Advertising, Branding, Creative, Interactive, Latest, Social Media
CASE STUDY: A Quebec Brand: Adrien Gagnon Part II A new Adrien Gagnon for today’s Quebecer! Adrien Gagnon, the Quebec Natural Health Products provider for over 60 years, found themselves losing their relationship with Quebecers. As such, they needed to reposition...
by Miriam Hara | Mar 11, 2013 | Advertising, Branding, Business Success, Creative, Latest
Suffice to say that in any business, client happiness amounts to a happy business– your business. In the advertising world where business marketing meets conceptual communications …objectives, strategies and creative all need to be integrated to provide the one...
by Lisa Wedmann | Mar 8, 2013 | Advertising, Branding, Creative, Design, Latest
Adrien Gagnon, the Quebec Natural Health Products provider for over 60 years, found themselves losing their market, their leadership and their relationship with Quebecers. As such, they needed to reposition their brand to the Quebecer of today, providing a...
by Lisa Wedmann | Mar 6, 2013 | Branding, Business Success, Interactive, Latest
In this business, we all want to keep our clients happy. Yet in this busy, fast paced go go go world, one key component is lacking – listening! Instead of hearing what our clients are saying, we are so eager to “sell” our latest idea, fix a problem or answer a...
