by Kristina Parker | Mar 24, 2014 | Interactive, Latest
Web design doesn’t only mean website design. If you’re creating any digital product, be that a website, an app or even an eBook, then you may find that the temptation is there to rush out your final product and to ‘make do’ with work that...
by Miriam Hara | Mar 22, 2014 | Latest, Marketing
Brand marketing, figuratively speaking, has always been about placing a “stake in the sand”. Literally, this means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However in today’s workplace and at...
by Camille McClane | Mar 19, 2014 | Branding, Latest
Who you are and how other people see you are sometimes two completely different things. Have you ever been surprised by seeing a celebrity behave differently than you had them pegged? Their personal brand, the self they sell to the public, was convincing enough that...
by Miriam Hara | Mar 17, 2014 | Branding, Latest
The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been about brand character, or as some often call it, brand persona. In days gone by, the shaping of brand...
by Kristina Parker | Feb 27, 2014 | E-Commerce, Latest
Anyone who builds an e-commerce store can’t expect to make money without a good fight. I’ve shown them some website design tips they should implement if they want to increase their chances of making a lot of sales. Anyone can build an e-commerce store...
