by Felicitas Ritter | Feb 14, 2014 | Advertising, Latest
Over the last several years, we seem to be focusing more and more on reality for our entertainment. From Survivor to The Real Housewives to Big Brother… apparently voyeurism sells very well. The same trend has also been cropping up over the years in advertising. The...
by Felicitas Ritter | Feb 10, 2014 | Creative, Latest
Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or you are just trying to generate ideas for yourself, the process of “brainstorming” is virtually the same. It doesn’t have to be an intimidating process and...
by Felicitas Ritter | Feb 4, 2014 | Latest, Marketing
For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target audiences. Relying only upon traditional advertising outlets like radio,...
by Belinda Lui | Feb 3, 2014 | Advertising, Branding, Business Success, Communications, Creative, Design, Latest, Marketing, Social Media
We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us grew up watching. What is the purpose of using these particular stars or shows to appeal to viewers? We think it has something to do with nostalgic value. Retro...
by Belinda Lui | Jan 31, 2014 | Latest, Social Media
It isn’t news that the festivities and anticipation surrounding the upcoming Super Bowl XLVIII is followed none other by the advertising creative that will be airing during the Super Bowl! What follows closely behind these 2 most in virality, however, is the...
