by cassie | Aug 17, 2012 | Advertising, Branding, Business Success, Creative, Design, Social Media
The rise of social media has brought about many advantages: instantaneous and constant communication; the humanization of brands and stronger relationships with customers. However, it all comes at a price, mainly the diminishing attention span of users. Social media...
by Miriam Hara | Aug 15, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Centre yourself, greet the new day and open to the vision: we will remain open, move with the times, bend and balance. When the agency and the Brand intention are in sync, harmony will follow. Branding for the 21st century. As we move more deeply into the 21st century...
by cassie | Aug 8, 2012 | Advertising, Branding, Business Success, Creative, Events, Social Media
The internet and social media have created a venue for open marketing. It’s called the Blog. No longer are “readers” designated to print alone. Reading is now accessible to anyone that has connection to the web. Social Media has enabled more people to read up...
by cassie | Aug 2, 2012 | Advertising, Branding, Creative, Events
With all the hype around the Olympics and some big name sponsors promoting the games, it’s almost impossible to turn on the television or look in a magazine and not see an ad that in some way incorporates sports. However brands don’t need to wait for a big sporting...
by Madi Secareanu | Jul 26, 2012 | Advertising, Branding, Business Success, Events, Social Media
It’s nothing new. Throughout the history of the Olympics, the Olympic brand has been heavily guarded and its use tightly controlled. As have been the Olympic sponsors. But in the age of social media, has it become more difficult for the Olympic brand and the Olympic...
