QR codes are everywhere. 3H utilizes this fast evolving technology for our clients, and for ourselves! A digital marketing consultant provides some good info: what they are, how they work, and where to incorporate them into a company’s marketing plan (see link below).
There is a saying that is quite applicable in everyday life and it is hard to live by but can benefit everyone involved.
It is better to remain silent and be thought a fool than to open one’s mouth and remove all doubt.- Abraham Lincoln
If you are too busy talking then you are not able to hear what is being said. What is being asked of you? What guidance is being provided? In a constant strive to make ME the most important word in the story…gear down. Set the cruise at a lower speed then you think you can handle, crank the guilty pleasure songs you admit to no one that you listen to and strive to be humble.
You do what you do because you know how to do it -all day – no doubt, you are a champion of all things you.
BUT
If your career is to extrapolate what others are trying to accomplish, then listening is not only vital but hyper listening is a mandatory requirement. You have to foresee the limitations of communication in all people. Bank on this. The client will always try with their best effort to convey the idea or tactic, it is up to you to use your intuitive interpretation and ensure all the obvious and not so apparent thoughts are captured and acted upon.
If you say nothing until they are finished and truly process what you heard – you will be much more effective in formulating a refined focused response which has been customized to their needs. This will make your guidance more sound and your vision a shared one.
Sometimes it’s not enough to speak to your target. In a constantly evolving market, the exchange of information is important and a long-term appreciation for the interactions within the landscape is crucial. An interactive approach in today’s environment makes perfect sense.
To appeal to a niche of dental professionals, 3H partnered with industry suppliers Dentsply Canada last year to develop the “Gold Performance Event” – an online year-long registration incentive that garnered the interest of over 6,400 dental professionals. This online promotion proved to be habit-forming and relationship-building through an interactive approach.
The promotion had each entrant login to enter PIN numbers from each Dentsply product they purchased in order to receive redeemable rewards
An all expenses paid vacation to Greece, along with other premiums and giveaways. – Sweetness!
Multiple winners were featured on the website and on print ads, enriching the existing ad campaign by enticing a new wave of potential participants.
This promotion not only created an overall strategy to highlight products by showcasing them online, but resulted in a comprehensive database of consumer contact information. This also provided a window of understanding to the products consumers preferred in relation to their working needs – a profit-generating nugget of data impossible for our client to get anywhere else.
Make sure what you create is an interactive program that benefits both the consumer and the client, with invaluable results.
We are 3H Communications, an advertising, marketing, branding, communications and new media agency. Our team is driven and passionate about all that we do. We take pride in what we produce and ask that you have the same outlook.
If you dream, chew on, and fantasize about the following, you’re a person that we need to have a powwow with:
Disclaimer: If you are not all that, but can learn fast and feel that you’re up to the task, don’t be shy, we would love to hear from you.
Only candidates that are fit to be interviewed will be contacted.
Visit our career section to learn more.
Good designers are adaptable. They can adapt to their audience with their knowledge of edgy, corporate, fun, serious, funky design. Variety and choice is key when you are pitching to your clients. If they don’t have choice, they won’t feel in control of their creative vision.
Providing the client choice is a great way for them to really identify with one path, and not just accept or reject one.
Listen to your clients as well – you are the marketing expert, but they are often a good way of gauging the tone that your creative will evoke may differ from the brain waves flowing within your agency.
Colour doesn’t make it another creative concept.
It’s obvious that you need a well-rounded staff, able to adapt to whatever needs your clients may have, but designers need to have an arsenal of style. They need to be the edge of the leading edge, because the visual is the thing that either creates the trend or dies before it. Copy, although intonation has changed a little, has a very small spectrum of ultimate change in mood and verbiage, but visuals are constantly in flux. Get a team of designers that are not only visionary, but on top of the game – or visionary because they create the game – is the best investment your company will make in its brain trust. Your designers need to think conceptually, be adaptable, and they need to be perfectionists. Tall order? Yes. But when the right designer comes along, design magic happens.