The 3H Communications team was tasked to create an environment for the viewer that does not exist. Create the illusion that the viewer is in mid winter, under extreme cold, when actually it was mid fall – all the while looking great and conveying the message effectively.
Most of you have no idea how much effort and time goes in to making a 30 second commercial, so this post is to highlight some of the tasks involved from the start to the finish line of a 30 second TV commercial.
When is enough too much? When is constant change too radical for the average visitor. I have witnessed in the past when the hype machine steers the masses to decide they’ve been jostled and exposed and had their privacy settings changed enough, that the tide washes out and the visitors along with them.
I am not predicting the demise for the largest social network (roughly 800 million users). I am waving the saturation flag. I think that the way companies use this social network need to be creative in a sense to offer a distinct offering to its audience and not load it with the same content that is being provided elsewhere. Early adopters and technology advocates and tech geeks together love the ‘new’ thing and Facebook is far from that but used in a fresh and exciting way, can be made interesting again.
There are numerous changes being integrated into the platform. The features, appearance and behavior. Lesson – Don’t offer so much that your audience can’t keep track of or know what to do with all the enhancements. This is starting to resemble the Microsoft Office model of feature on top of feature.
Facebook is mentioned and used in a variety of marketing and advertising channels by numerous companies. The important thing to remember, so as not to perpetuate the saturation is to ensure that you offer value to the visitor that visits your brand space within this social network and keep the offerings focused.
I have reflected on the recent resignation of Steve Jobs and his legacy of what he taught the world. He has lead others by doing; not only in marketing, advertising, product development or the user experience, but in how a company can achieve greatness through people.
There is no need to reiterate the collection of apple products that are leading in each of their respective categories and I believe that has everything to do with the people responsible for the development of those products under driven and focused leadership. Steve Jobs understood that the character of each individual employee resonates on every project or task that they are involved with. Each person is essential to the advancement of the company so getting the right fit to hire is vital to a strong organization.
Company awareness is something that Steve Jobs has been noted for throughout his time at Apple. He believed that every person should understand the overall process of the business and that each employee, regardless of title or department, should educate others on how their part is a piece of the greater picture.
Involvement = Investment = Ownership
These are but a few of the lessons that can be gleaned from an inspiring individual who has earned his place in business history as one of the most influential leaders of our time.What have you learned from Steve Jobs over the years, or, what has impressed or annoyed you about his time at Apple?
I remember the days when WordPress was young and Matt Mullenweg was just starting to kick out one of the most exciting and user-friendly ways to run a blog and self-host it. Then it got real beautiful and super exciting because the open source community embraced it. Developer and designers a-like, believed that if you enhance a platform for the love of it and to improve it for all, more people will use it. They were more then correct on that assumption, they were dead on. WordPress has evolved into a robust CMS (Content Management System) which is being utilized by a variety of different businesses and individuals. I personally have grown up using it, developing and deploying it for clients and I am a huge supporter of the WordPress movement. It was great to hear one of the co-creators share on the history and future of the platform. To read and see the address head over to WordPress – State of the Word 2011 or view it below.
When preparing for an advertising pitch, you have to be a perfectionist – if you are not a perfectionist, become one.
Even the smallest mistake can have major consequences.Think of going into a meeting, and finding that the headline to your conceptual ad has a typo. What is the company your presenting to supposed to think about your preparation – about your carelessness to detail that in could some way negatively impact the way their brand comes across. They are wary; you’ve lost the account. (more…)
