For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target audiences. Relying only upon traditional advertising outlets like radio,...
Remember when all a website needed to do was to show up on the net? Gone are those days! The website growth cycle has gone through animations and music design all in the hopes of getting attention and to be entertaining… only to now being a part of the business’...
Business blogging, or what has now been coined as content marketing, has increasingly become a good source of networking for businesses. As I sit here, ready to write my first blog post of 2014, I am aware of how difficult it is to constantly provide valuable...
Content creation is used by businesses to showcase their expertise, know-how and provide useful information to their potential target. Many businesses have had to play catch up and in order to “get into social media” have hired an in-house content...
I’ve always enjoyed analytics and learning about online behaviour; like what interests my readers and what type of content is most engaging. Analytic tools such as that provided by WordPress.org, Google Analytics, and Alexa.com are all great for understanding what...
