Business blogging, or what has now been coined as content marketing, has increasingly become a good source of networking for businesses. As I sit here, ready to write my first blog post of 2014, I am aware of how difficult it is to constantly provide valuable information that will be relevant for 3H’s target audience and potential business partners.
The 3Hhoopla Blog and content generation was our priority for the year 2013. We have achieved a visibility among peers and that was no easy task. Creating content was at the forefront of our initiatives as was leveraging that content on our Facebook Page and Twitter community…. and more specifically our LinkedIn group. This took time and effort, but well worth both.
Here are some good business blogging blockbusters that have enabled us to overcome the forever blinking cursor waiting for the start of a thought! Hope these help!
Be ready to note ideas… anywhere… anytime. It used to be that you needed a pen and notepad by your bed, just in case you had a great idea. Not so today. Mobile devices and the ease of note-taking has never been easier. Be prepared and open to see anything from a conversation to a client question to an internal discussion with colleagues as material for blog content. Be prepared to also capture those thoughts somewhere…anywhere for future reference.
Develop a process:
It’s important to develop a process in which you prepare yourself to write. Writing isn’t easy for everyone… so why make it any harder? Create an environment which you will be able to get down and write with limited amount of interruption. Yes, this does sound like meditation and in fact, I do believe it is. Once you create a process and environment which you initiate a few times, your mind will be aware of the cues, making it easier for you to focus and write.
Create thought paragraphs:
When you do start writing, allow yourself to go off on tangents.I know this goes against many other recommendations: you definitely need to establish the premise of your content, however, sometimes by letting go and writing instinctively, a blog post will write itself. Create what I term to be “thought paragraphs”. Thanks to technology, it’s easy to copy and paste and juggle thought statements to develop a cohesive blog post.
Checklist your keywords:
Content creation for brands and businesses must be focused. It’s not just about writing. It’s about establishing your business, brand or product on the horizon of the internet. It’s about getting found. Establish your basic premise and focus on the keywords that speak to the basic premise of your business. List them and always go back to these words and create a list of secondary keywords that are relevant to the primary keywords. This will enable you to establish a checklist to evaluate each blog post to make sure that they build on your overall content marketing strategy.
Hopefully these tips will be handy for your business content in 2014!