by christine | Nov 19, 2012 | Business Success, Interactive, Social Media
Great, you now have your Facebook, linkedin, Twitter, Pinterest accounts in place. Fingers on the keyboard and ready to write and hit that submit button. Stop! So now what? Well, you may want to hold off on populating all those accounts. Why, you ask? Well, did you...
by Miriam Hara | Oct 29, 2012 | Advertising, Branding, Business Success
The word branding is definitely a verb. It takes thought, intention and actions to turn a brand into a Brand. If you take a product that delivers on its promise, give it a great name, an iconic logo and a fantastic well thought out tagline, you’re set – you have...
by Miriam Hara | Oct 18, 2012 | Advertising, Branding, Business Success, Creative
Listen up Marketing Vice-Presidents, Professionals, Brand Managers, Ambassadors and Gurus… I know only too well that it’s hard to separate yourself from the Brand you’re responsible for. After all, you work it, live it, breath it – 24/7. You...
by Miriam Hara | Sep 28, 2012 | Advertising, Branding, Business Success, Social Media
Or I should say, “Grow Brand Grow!” I often say that I see a Brand in terms of a life – it’s a natural! We speak of Brands as having a product life cycle, we speak of their maturity and we carefully have to nurture them. In the height of social brand...
by cassandra | Sep 26, 2012 | Branding, Business Success, Social Media
Social media usage is no longer limited to people just being social online; it is now a major tool for marketing business and brands. As social media becomes more important for businesses, most incorporate it within their brand marketing, and in turn want to make a...
