by Miriam Hara | Jul 15, 2013 | Branding, Business Success, Latest
Brand naming…why it’s important. More to the point, what is required for a brand to become like the much covet name brands like Coca Cola, Nike and Apple? It seems that brand names explode in the market…and yet, most take years until they become...
by Lindsay Sleightholm | Sep 25, 2012 | Advertising, Branding, Business Success, Creative, Design
So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and finally brought to life. The result of all that hard work is a complete identity that will embody all the values of your product or service. Now it’s time to...
