by Miriam Hara | Oct 18, 2012 | Advertising, Branding, Business Success, Creative
Listen up Marketing Vice-Presidents, Professionals, Brand Managers, Ambassadors and Gurus… I know only too well that it’s hard to separate yourself from the Brand you’re responsible for. After all, you work it, live it, breath it – 24/7. You...
by Miriam Hara | Sep 28, 2012 | Advertising, Branding, Business Success, Social Media
Or I should say, “Grow Brand Grow!” I often say that I see a Brand in terms of a life – it’s a natural! We speak of Brands as having a product life cycle, we speak of their maturity and we carefully have to nurture them. In the height of social brand...
by Miriam Hara | Sep 24, 2012 | Advertising, Business Success, Creative, Design
Just how expensive is do it yourself marketing? In an age where technology has everything accessible to pretty much everyone the question begs to be asked… is this smart or not… and how costly is it? Today business owners can create their own logos,...
by Saara Jafari | Aug 30, 2012 | Business Success
The Dilemma Many small to mid-sized businesses are often caught in a “To Market Research or Not To Market Research” dilemma and by Market Research, I mean traditional market research methods like focus groups, survey polls, etc. So why is there this dilemma? To nail...
by cassie | Aug 29, 2012 | Advertising, Branding, Business Success, Creative, Design
On August 23, 2012 a monumental change took place at one of the world’s largest technological companies; Microsoft unveiled a new logo, the first new logo since 1987. This marks a significant change in the direction the company is taking. On the same day the logo was...
