by Miriam Hara | Jun 18, 2024 | Advertising, Branding, Business Success, Marketing
Timing is everything…especially when it comes to marketing tactics. Whether you’re launching a new brand or executing a plan for an existing one, timing is critical to the success of any initiative, regardless of where the brand is in its product life...
by Miriam Hara | Jun 4, 2024 | Branding, Design, Marketing
What is functional branding? You’ve heard of functional art. It’s where art meets practicality without giving up on its artistic value. In essence it’s the delicate balance of form and function. Functional branding follows the same line of thinking....
by Miriam Hara | May 24, 2024 | Advertising, Agency, Branding, Business Success, Creative, Marketing
‘Marketing Creative’: What’s that? Marketing Creative is the ability to hone in on a brand’s message. Regardless of the industry it’s imperative to creatively articulate the brand message. Ultimately this is achieved by a creative...
by Miriam Hara | Feb 22, 2024 | Agency, Branding, Marketing
A favourite analogy of mine is equating brand positioning to finding the perfect spot on a crowded beach. And the perfect spot to find is to be in the thick of the action but not swamped in the noise. Isn’t that right? It goes without saying regardless of what...
by Miriam Hara | Nov 6, 2023 | Agency, Branding, Design, Marketing
As with everything else in the world of design, packaging design is where form marries function, and every detail counts. There’s an art and science to the development of packaging design. Given that it’s the constant reminder of your brand, it’s a...
