by Miriam Hara | Sep 27, 2023 | Agency, Branding, Marketing
I know, it’s an awkward stated headline, but I wrote it that way intentionally because it clarifies the point. In business we often hear the term ‘logo’ used interchangeably with ‘brand’. However, while these 2 terms are inextricably...
by Miriam Hara | Oct 18, 2012 | Advertising, Branding, Business Success, Creative
Listen up Marketing Vice-Presidents, Professionals, Brand Managers, Ambassadors and Gurus… I know only too well that it’s hard to separate yourself from the Brand you’re responsible for. After all, you work it, live it, breath it – 24/7. You...
by Lindsay Sleightholm | Sep 25, 2012 | Advertising, Branding, Business Success, Creative, Design
So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and finally brought to life. The result of all that hard work is a complete identity that will embody all the values of your product or service. Now it’s time to...
by Miriam Hara | Aug 15, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Centre yourself, greet the new day and open to the vision: we will remain open, move with the times, bend and balance. When the agency and the Brand intention are in sync, harmony will follow. Branding for the 21st century. As we move more deeply into the 21st century...
by Miriam Hara | Oct 13, 2010 | Branding
Better to be a brand than not. Once consumers establish your product by brand, it is not an entity in itself. (I have said before that brand is a living, breathing thing.) Rather, as branding expert Laura Ries says: it is bulletproof. Why is proofing your brand...
