by Madi Secareanu | Jul 26, 2012 | Advertising, Branding, Business Success, Events, Social Media
It’s nothing new. Throughout the history of the Olympics, the Olympic brand has been heavily guarded and its use tightly controlled. As have been the Olympic sponsors. But in the age of social media, has it become more difficult for the Olympic brand and the Olympic...
by Madi Secareanu | Jun 13, 2012 | Branding, Business Success, Interactive, Social Media
How much of your brand identity do you own? If you really want to find out, run an online search of your brand and see what comes up. Do all pages that represent your brand belong to your brand? When you run a social media search, what comes up? Do all pages,...
