by Christine Marr | Jan 23, 2012 | Business Success, Interactive, Social Media
It’s so easy to get caught up in the number of “likes”a Facebook page has or doesn’t have… Businesses should ask themselves is the number of “likes” they have really all there is? Is it even possible to over value the worth of...
by Miriam Hara | Nov 8, 2011 | Social Media
Five years ago social media was 3% of our total media spend. Today it’s more than 20% and growing fast. ~ Muhtar Kent (Chairman and Chief Executive Officer (CEO) of the Coca-Cola Company) Kudos to Coca-Cola’s ability to integrate the new while keeping their...
by Miriam Hara | Jun 2, 2011 | Business Success
You must be flexible. Adaptability is key if you want to stay on top. Get bent. Yes! When you are creating the next big thing, it is important to be open to change. Creative environments are all about give and take, and if you can’t roll and mold, your creative will...
by Miriam Hara | Feb 9, 2011 | Business Success
Experiential marketing is all about two things: 1) involvement and 2) engagement. This can be a great transition phase for a brand campaign that has run its course. Brand is a living thing, propelled by a living market, and getting the audience involved in your brand...
by Miriam Hara | Feb 1, 2011 | Branding
Brand is bigger than you realize. Brand is what consumers first see of a product/service… it’s the initial hook…but the follow through is even more important as it is how the brand becomes part of lifestyle. Your brand extends to your employees,...
