by cassandra | Sep 5, 2012 | Branding, Business Success, Interactive, Social Media
Have you ever wondered how to tell a real account from a fake account? The tricks they use, and the game they play? Well you’re not alone. Unfortunately many fake Twitter accounts pop up everyday, some harder to spot than others. The downside to fake followers for...
by cassie | Aug 24, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Every marketing campaign starts off with two things: a brand and a target audience. Determining a target audience used to be fairly simple; marketers looked at demographics and psychographics and determined which groups would be most responsive to the brand. Who: is...
by cassie | Aug 21, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Social Media change…what else is new! The only constant in life is change, and this seems especially true in terms of social media. It seems as if every other day there is a new platform that is coming into vogue and those that have been around awhile are...
by Miriam Hara | Aug 15, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Centre yourself, greet the new day and open to the vision: we will remain open, move with the times, bend and balance. When the agency and the Brand intention are in sync, harmony will follow. Branding for the 21st century. As we move more deeply into the 21st century...
by cassie | Aug 8, 2012 | Advertising, Branding, Business Success, Creative, Events, Social Media
The internet and social media have created a venue for open marketing. It’s called the Blog. No longer are “readers” designated to print alone. Reading is now accessible to anyone that has connection to the web. Social Media has enabled more people to read up...
