Have you ever wondered how to tell a real account from a fake account? The tricks they use, and the game they play? Well you’re not alone.

Unfortunately many fake Twitter accounts pop up everyday, some harder to spot than others.

The downside to fake followers for brands is significant. The number of followers a brand has becomes irrelevant if the followers are fake. Measuring social media is already a difficult process, but once you throw in accounts that add no value other than a number it becomes even more difficult.

How do you truly measure social media success if a brand gets nothing in return from its Twitter followers?

StatusPeople is an App that is a social media management tool that can easily help businesses and brands track their social media communities and if they are real or not. Over 150,000 people have used the Fakers App to find out what the quality of their followers is.

Barring the use of any Faker App, here are some online do-it-yourself identity checks to help you spot the fakers, right off the bat:

1) Style and Personality
Before following a Twitter account make sure to do a quick review of their biography. It is also very important to check out their tweets and the daily conversations they engage in. This can easily display the style and personality of the individual you want to follow.

2) Huge Amount Following, Small Amount of Followers
This is a pretty self-explanatory indication if an account is fake. If an account is following thousands, while only a few are following back, this is more than likely a fake account. One of the first things to check is if they truly work for a specific company; you could possibly expect to see other employees following them.

3) The Follow/ Unfollow Game
Have you ever had someone follow you on Twitter and then unfollow when you don’t follow back? Some people do this in order to have a positive ratio of followers to follows. These types of accounts wait a couple days for you to follow them, and then unfollow the people they recently followed. They continue and repeat the process until they have the desired number of followers.

4) No or Very Few Photo Uploads
Many fake accounts do not post many or any photos at all. Fake accounts typically have pictures of different people; this gives the illusion that this is in fact a real person.

5) More Than 50 Tweets a Day
Many fake accounts use services that provide them with automated tweets.  These accounts do not target their tweets nor do they write there own content. In other words, they just let the software do all the work and send out as many spammy messages as possible.

Fake Twitter followers negatively affect both consumers and brands; brands in particular should remember quality is always better than quantity.

How do you use your Twitter followers to enhance your business strategy?