by Miriam Hara | Dec 3, 2024 | Advertising, Business Success, Communications, Marketing
Are Greeting Cards the Next Dodo Bird? In 2024… …with our inboxes overflowing and social media delivering instant “Happy Holidays” posts, is this the year paper greeting cards join Tupperware and the dodo bird in history’s archive of nostalgia?...
by Miriam Hara | Oct 22, 2024 | Advertising, Agency, Marketing
How do you know if you’re suffering from the Agency Blues? If you’re a brand marketer you’ve lived it… you’ve loathed it. The Agency Blues symptoms. Your heart is racing. You break out in a sweat (no, it’s not because you’re...
by Miriam Hara | Oct 15, 2024 | Branding, Business Success, Marketing
Is brand potential an elusive goal? How do you know, as a marketer, if the brand you’ve been entrusted with has truly achieved its full potential? It goes beyond just success or meeting KPIs like market share, sales growth, or market penetration. It’s...
by Miriam Hara | Oct 8, 2024 | Branding, Business Success
So You’re a Market Leader As a brand manager, it’s easy to become comfortable when your brand is riding high on a wave of loyalty with the market share and sales to prove it. But here’s the truth: brand loyalty isn’t a given and it isn’t easily earned...
by Miriam Hara | Sep 24, 2024 | Branding, Marketing
Last week we all got hit with the news that Tupperware has filed for bankruptcy. Some may have been surprised by the news, and others may have seen it coming. In this ever changing market, it’s difficult for iconic Brands to evolve in a timely way…and to...
