The big ‘headline’ first made front page news during the 19th century newspaper wars when papers everywhere were fighting for readers’ attention. You’ve seen it in old movies — the kid on the street corner hawking the newspaper by yelling out the day’s headline! We’re...
Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate? We want them...
Website copywriting is an art of its own. Although it contains some traditional elements, it’s very different than blog writing, editorial writing, ad copywriting….you get the idea. However, more often than not, some brands/companies and even self-proclaimed...
