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The Persuasive Power of MORE

The Persuasive Power of MORE

by Joyce Turner-Gionet | Aug 19, 2015 | Advertising, Business Success, Communications, Latest, Marketing

Most of us want more: more time, more fun, maybe more money, more apps and upgrades to help us do what we do faster and more efficiently, more stuff to help us minimize chores we hate doing. I believe in ‘more,’ I do. (I want to take more trips!) If something can help...
Hot or cold? Take the temperature of your ad headline

Hot or cold? Take the temperature of your ad headline

by Miriam Hara | Aug 7, 2015 | Advertising, Branding, Business Success, Latest

The big ‘headline’ first made front page news during the 19th century newspaper wars when papers everywhere were fighting for readers’ attention. You’ve seen it in old movies — the kid on the street corner hawking the newspaper by yelling out the day’s headline! We’re...
Addicted to making lists? Don’t forget to celebrate!

Addicted to making lists? Don’t forget to celebrate!

by Joyce Turner-Gionet | Jul 29, 2015 | Advertising, Business Success, Communications, Latest, Marketing

Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my...
We love listicles: but do they make good ad copy?

We love listicles: but do they make good ad copy?

by Miriam Hara | Jul 22, 2015 | Advertising, Communications, Latest, Social Media

Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate? We want them...
Advertising is Dead! Long Live Advertising!

Advertising is Dead! Long Live Advertising!

by Miriam Hara | Jul 15, 2015 | Advertising, Latest, Social Media

I hate to break the news to you, but the social media channel is media; as such, it is a channel that is increasingly necessitating the use of advertising. Advertising is alive and well … and the social media channel can be thanked for that! Advertising, or...
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