by Miriam Hara | Sep 9, 2011 | Business Success
I have reflected on the recent resignation of Steve Jobs and his legacy of what he taught the world. He has lead others by doing; not only in marketing, advertising, product development or the user experience, but in how a company can achieve greatness through people.
There is no need to reiterate the collection of apple products that are leading in each of their respective categories and I believe that has everything to do with the people responsible for the development of those products under driven and focused leadership. Steve Jobs understood that the character of each individual employee resonates on every project or task that they are involved with. Each person is essential to the advancement of the company so getting the right fit to hire is vital to a strong organization.
Company awareness is something that Steve Jobs has been noted for throughout his time at Apple. He believed that every person should understand the overall process of the business and that each employee, regardless of title or department, should educate others on how their part is a piece of the greater picture.
Involvement = Investment = Ownership
These are but a few of the lessons that can be gleaned from an inspiring individual who has earned his place in business history as one of the most influential leaders of our time.What have you learned from Steve Jobs over the years, or, what has impressed or annoyed you about his time at Apple?
by Christine Marr | Aug 11, 2011 | Interactive
QR codes are everywhere. 3H utilizes this fast evolving technology for our clients, and for ourselves! A digital marketing consultant provides some good info: what they are, how they work, and where to incorporate them into a company’s marketing plan (see link below).
Using Quick Response Codes to Promote Your Business
by Miriam Hara | Jul 27, 2011 | Business Success, Design
Good designers are adaptable. They can adapt to their audience with their knowledge of edgy, corporate, fun, serious, funky design. Variety and choice is key when you are pitching to your clients. If they don’t have choice, they won’t feel in control of their creative vision.
Providing the client choice is a great way for them to really identify with one path, and not just accept or reject one.
Listen to your clients as well – you are the marketing expert, but they are often a good way of gauging the tone that your creative will evoke may differ from the brain waves flowing within your agency.
Colour doesn’t make it another creative concept.
It’s obvious that you need a well-rounded staff, able to adapt to whatever needs your clients may have, but designers need to have an arsenal of style. They need to be the edge of the leading edge, because the visual is the thing that either creates the trend or dies before it. Copy, although intonation has changed a little, has a very small spectrum of ultimate change in mood and verbiage, but visuals are constantly in flux. Get a team of designers that are not only visionary, but on top of the game – or visionary because they create the game – is the best investment your company will make in its brain trust. Your designers need to think conceptually, be adaptable, and they need to be perfectionists. Tall order? Yes. But when the right designer comes along, design magic happens.
by Miriam Hara | Jul 20, 2011 | Advertising
“In advertising, how old is too old?” that was a discussion that was posted in the Advertising Professional Discussion Group on Linkedin. Needless to say it was a hot topic. As you can imagine, all kinds of comments were fed back about experience, expertise, know-how and track record. All of these have merit and are relevant in how agencies should be measured. But these are superficial statements.
The same can be said for most industries. What truly sets the advertising industry apart is our ability to feel the pulse, to engage in the present and to be excited by the possibilities. No company wants to hire an agency that will go through the motions because “they’ve already done that” or “they’ve been there before”….those are tell tale signs. In advertising,
it’s not: “how old is too old?”… It’s: “how old would you be if you didn’t know how old you are?”
by Miriam Hara | Jun 29, 2011 | Advertising, Business Success
When you are starting new business, potential clients often ask: what is your area of expertise? We always say: marketing. Variety is key to a growing company, and getting caught in a silo of expertise can sometimes kill business, and new business, quicker than a twitter tweet. As long as your team is creative, flexible and has a strong research base, your limit is only the one you cast for yourself.
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