“In advertising, how old is too old?” that was a discussion that was posted in the Advertising Professional Discussion Group on Linkedin. Needless to say it was a hot topic. As you can imagine, all kinds of comments were fed back about experience, expertise, know-how and track record.  All of these have merit and are relevant in how agencies should be measured. But these are superficial statements.

The same can be said for most industries. What truly sets the advertising industry apart is our ability to feel the pulse, to engage in the present and to be excited by the possibilities. No company wants to hire an agency that will go through the motions because “they’ve already done that” or “they’ve been there before”….those are tell tale signs. In advertising,

it’s not: “how old is too old?”… It’s: “how old would you be if you didn’t know how old you are?”