by Matina Singh | Dec 21, 2012 | Branding, Business Success, Interactive
In the age of technology one really must question the effectiveness of in-store POP. In the recent POPAI’s 2012 Shopper Engagement Study, it states that the in-store decision rate has climbed from 70% in 1995 to 76% in 2012. Can’t believe it right? Although initially...
by christine | Nov 22, 2012 | Branding, Business Success, Interactive, Social Media
The Social Media skills now required to maintain a good social media reputation has evolved. Most of us (businesses and brands) have our social listening strategy in place, writing content and posting on our social media accounts. So…how is it going? Are you...
by christine | Nov 19, 2012 | Business Success, Interactive, Social Media
Great, you now have your Facebook, linkedin, Twitter, Pinterest accounts in place. Fingers on the keyboard and ready to write and hit that submit button. Stop! So now what? Well, you may want to hold off on populating all those accounts. Why, you ask? Well, did you...
by Lindsay Sleightholm | Oct 16, 2012 | Business Success, Creative
What is original? In terms of creativity and ideation, “original” can be described as something new. But being original really requires more than just being new. It also implies standing apart as unique. It’s the combination of new and unique that...
by Miriam Hara | Oct 9, 2012 | Advertising, Business Success, Creative, Design
Sparking creativity or what is most commonly referred to as brainstorming, when you’re alone is far more difficult than when you’re within a group. The onus is all on you. You can’t pass the reins to anyone else and passively listen. Nor can you...
