by Felicitas Ritter | Feb 14, 2014 | Advertising, Latest
Over the last several years, we seem to be focusing more and more on reality for our entertainment. From Survivor to The Real Housewives to Big Brother… apparently voyeurism sells very well. The same trend has also been cropping up over the years in advertising. The...
by Felicitas Ritter | Feb 10, 2014 | Creative, Latest
Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or you are just trying to generate ideas for yourself, the process of “brainstorming” is virtually the same. It doesn’t have to be an intimidating process and...
by Belinda Lui | Jan 31, 2014 | Latest, Social Media
It isn’t news that the festivities and anticipation surrounding the upcoming Super Bowl XLVIII is followed none other by the advertising creative that will be airing during the Super Bowl! What follows closely behind these 2 most in virality, however, is the...
by Lindsay Sleightholm | Dec 18, 2013 | Advertising, Latest
As we all know, any retail brand that doesn’t get on board with holiday advertising is missing out. A lagging year of sales can be more than made up for within the last couple of months with a successful holiday campaign. Since the 1920s, The Coca-Cola Company has...
by Belinda Lui | Dec 11, 2013 | Business Success, Latest
As Heraclitus so succinctly put it, “The only constant in life is change”. As people, some of us struggle daily in order to adapt to the changes that life thrusts upon us. As professionals, the same theory applies. The workplace, the marketplace, even the avenues in...
