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Flying Solo: A handy guide for the Creative Single.

Flying Solo: A handy guide for the Creative Single.

by Miriam Hara | Oct 9, 2012 | Advertising, Business Success, Creative, Design

Sparking creativity or what is most commonly referred to as brainstorming, when you’re alone is far more difficult than when you’re within a group. The onus is all on you. You can’t pass the reins to anyone else and passively listen. Nor can you...
Brand Guidelines: A How-to Reference



Brand Guidelines: A How-to Reference



by Lindsay Sleightholm | Sep 25, 2012 | Advertising, Branding, Business Success, Creative, Design

So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and finally brought to life. The result of all that hard work is a complete identity that will embody all the values of your product or service. Now it’s time to...
“Humble and Confident” or Weak and Lackluster? Microsoft Unveils New Logo.

“Humble and Confident” or Weak and Lackluster? Microsoft Unveils New Logo.

by cassie | Aug 29, 2012 | Advertising, Branding, Business Success, Creative, Design

On August 23, 2012 a monumental change took place at one of the world’s largest technological companies; Microsoft unveiled a new logo, the first new logo since 1987. This marks a significant change in the direction the company is taking. On the same day the logo was...
The Rise of Infographics: Old or New?

The Rise of Infographics: Old or New?

by cassie | Aug 17, 2012 | Advertising, Branding, Business Success, Creative, Design, Social Media

The rise of social media has brought about many advantages: instantaneous and constant communication; the humanization of brands and stronger relationships with customers. However, it all comes at a price, mainly the diminishing attention span of users. Social media...
Behind Every Website: Web Design Usability Principles

Behind Every Website: Web Design Usability Principles

by Qing Hu | Jul 27, 2012 | Business Success, Design, Interactive

Web Design isn’t about the layout, the colour, the look or the impact of a site.  In fact, behind every great website is a great web design usability interface. Success or failure of your website depends on user the web design usability interface. A website is...
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