Bell: Let’s Talk Day

Bell: Let’s Talk Day

If you didn’t listen to the radio, watch the news, or read about it online somewhere, Bell Media launched a viral campaign called, “Let’s Talk Day”, to raise awareness for mental health. There are a lot of note-worthy causes that are supported...
Facebook Marketing: A Starter’s Guide

Facebook Marketing: A Starter’s Guide

Facebook last reported having 1.1 billion active users a month and since its inception in February 2004, it can unanimously be agreed upon that it is one of the most successful social networking sites ever created. It isn’t just successful in the sense that it can...
Search Engine Marketing

Search Engine Marketing

In our last blog we talked about SEO (Search Engine Optimization) and today we are going to cover SEM (Search Engine Marketing)  and Google.  SEM is essentially the process of gaining traffic and visibility from search engines through paid advertising and unpaid...