by Christine Marr | Apr 12, 2012 | Branding, Creative, Design
Our reaction to colour is subliminal. As consumers, we are generally unaware of the persuasive effects of colour. Psychological effect is instantaneous, stimulating the senses and power of suggestion. We see it in every level of communication: in corporate...
by Lindsay Sleightholm | Mar 27, 2012 | Branding, Business Success, Creative, Design
It’s been said that nothing is new, and everything old is new again. Never has that been more obvious than in today’s retro-infused consumer market. The trend towards aesthetics of the past are everywhere: fashion, art, music (the amount of remakes out there are...
by Lindsay Sleightholm | Mar 8, 2012 | Business Success, Creative, Design
Okay, so as designers, we all loved “You know you’re a graphic designer when…”. For those of you who weren’t around or don’t remember, this was a viral list of some of the many oddities and unique characteristics that describe graphic...
by Lindsay Sleightholm | Feb 21, 2012 | Business Success, Design, Interactive
As I was drinking my morning coffee on a lovely Sunday, I came across an article online that really got my attention. It’s called ‘Graphic designers are ruining the web’. So much for enjoying my coffee. In the article written by John Naughton and...
by Angelika Orgacki | Feb 15, 2012 | Advertising, Branding, Creative, Design
Keep it Simple Whether I’m watching television, driving on the highway or opening a magazine, I am exposed to advertisements. In a consumer world this constant exposure has now become the norm. However, with the immense bombardment of advertisements, it has become...
