by Miriam Hara | Sep 24, 2024 | Branding, Marketing
Last week we all got hit with the news that Tupperware has filed for bankruptcy. Some may have been surprised by the news, and others may have seen it coming. In this ever changing market, it’s difficult for iconic Brands to evolve in a timely way…and to...
by Miriam Hara | Aug 13, 2024 | Advertising, Agency, Branding, Creative
Does your current brand visual campaign undermine your brand’s authenticity? Brand visuals are the cornerstone of a brand’s identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict...
by Miriam Hara | Jul 18, 2024 | Branding, Marketing
Set the Bar High When you’re in the business of creating brands the bar needs to be set high.That doesn’t mean that the brand should be high end. Creating a brand from the ground up is essentially comprised of many different “conscious...
by Miriam Hara | Jun 4, 2024 | Branding, Design, Marketing
What is functional branding? You’ve heard of functional art. It’s where art meets practicality without giving up on its artistic value. In essence it’s the delicate balance of form and function. Functional branding follows the same line of thinking....
by Miriam Hara | May 24, 2024 | Advertising, Agency, Branding, Business Success, Creative, Marketing
‘Marketing Creative’: What’s that? Marketing Creative is the ability to hone in on a brand’s message. Regardless of the industry it’s imperative to creatively articulate the brand message. Ultimately this is achieved by a creative...
