by Miriam Hara | Oct 8, 2024 | Branding, Business Success
So You’re a Market Leader As a brand manager, it’s easy to become comfortable when your brand is riding high on a wave of loyalty with the market share and sales to prove it. But here’s the truth: brand loyalty isn’t a given and it isn’t easily earned...
by Miriam Hara | Oct 1, 2024 | Agency, Creative, Design
Graphic Design: Making the Pieces Fit…And More The need of graphic design may stem from making things look good, but that’s not what it’s all about. Professional graphic designers are strategic partners in communication. The need to design a visual...
by Miriam Hara | Sep 24, 2024 | Branding, Marketing
Last week we all got hit with the news that Tupperware has filed for bankruptcy. Some may have been surprised by the news, and others may have seen it coming. In this ever changing market, it’s difficult for iconic Brands to evolve in a timely way…and to...
by Miriam Hara | Aug 13, 2024 | Advertising, Agency, Branding, Creative
Does your current brand visual campaign undermine your brand’s authenticity? Brand visuals are the cornerstone of a brand’s identity. It is my stance that you cannot build a brand visual campaign utilizing stock imagery, especially when they should depict...
by Miriam Hara | Jul 18, 2024 | Branding, Marketing
Set the Bar High When you’re in the business of creating brands the bar needs to be set high.That doesn’t mean that the brand should be high end. Creating a brand from the ground up is essentially comprised of many different “conscious...
