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A Brand Icon: Coke bottle still in great shape 100 years later!

A Brand Icon: Coke bottle still in great shape 100 years later!

by Joyce Turner-Gionet | Dec 9, 2015 | Branding, Creative, Design, Latest, Marketing

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compared the car to the bottle.” Excerpt from the Coca Cola...
Visual Identity: which brands are making it real?

Visual Identity: which brands are making it real?

by Joyce Turner-Gionet | Nov 20, 2015 | Branding, Creative, Design, Latest

As Visual Identity ambassadors, we examine the marketing data we collect through every filter imaginable; we look at trends and we anticipate shifts. We sort and analyze the information to death and it’s important that we do. What we’re doing is looking for truths,...
Package Design: Think of it as Social Media, on a shelf

Package Design: Think of it as Social Media, on a shelf

by Miriam Hara | Sep 14, 2015 | Branding, Design, Latest, Marketing, Social Media

What does your product’s package design say about your brand’s personality? It should say (almost) everything. If people haven’t seen any advertising for your product, then the first time they’re going to see it is in the store. Think of packaging as Social...
The new Google logo: It’s an alphabet soup of opinion

The new Google logo: It’s an alphabet soup of opinion

by Joyce Turner-Gionet | Sep 9, 2015 | Agency, Branding, Business Success, Communications, Creative, Design, Interactive, Latest, Marketing, Social Media

Rah-Rah, Google! Give us an ‘E’ (but make it crooked!). Gotta LOVE that crooked ‘e’ in the new Google logo. It’s so Google! Irrepressible, playful. I hear it’s annoying people. They want to straighten it. Personally, I think it’s perfect....
Oh Canada – It’s cool to be Canadian!

Oh Canada – It’s cool to be Canadian!

by Jayne Christopher Bintley | Jul 3, 2015 | Branding, Latest

As we approach the end of the week when we celebrated Canada’s 148th birthday, as a British ex-pat, it’s warming to me to witness the unashamed, and well-justified patriotism of the Canadian people. Their clear sense of pride in being Canadian does not...
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