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Addicted to making lists? Don’t forget to celebrate!

Addicted to making lists? Don’t forget to celebrate!

by Joyce Turner-Gionet | Jul 29, 2015 | Advertising, Business Success, Communications, Latest, Marketing

Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my...
We love listicles: but do they make good ad copy?

We love listicles: but do they make good ad copy?

by Miriam Hara | Jul 22, 2015 | Advertising, Communications, Latest, Social Media

Origin of the word: List + (art)icle. Are listicles worthy of advertising? It’s a question that needs to be asked simply because they resonate so well with people and that’s what we want for our advertising messages. We want them to resonate? We want them...

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