So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and finally brought to life. The result of all that hard work is a complete identity that will embody all the values of your product or service. Now it’s time to...
To spec, or not to spec: that is the question As a graphic designer, I understand the need to build your portfolio, expand your client base and stretch your creative muscles as much as possible. But from one creative professional to another, I feel compelled to urge...
Keep it Simple Whether I’m watching television, driving on the highway or opening a magazine, I am exposed to advertisements. In a consumer world this constant exposure has now become the norm. However, with the immense bombardment of advertisements, it has become...
