by Miriam Hara | May 19, 2010 | Branding, Business Success
Brand Tactics need to be re-evaluated on an ongoing basis. To often, brand managers feel that once they have used a brand tactic, and it hasn’t worked, it will never work. That’s just not so. As time marches on, it is increasingly important for brands to...
by Miriam Hara | May 19, 2010 | Branding
The blending of all ingredients in most bread recipes is key to its rise and success! Very similar is the craft of developing a successful brand. Brand Making is like baking There are three important ingredients that need to be layered into brand development…....
