The jury is back and the verdict is in, customers are going mobile. We all kind of intuitively knew that was coming, but the reports are now verifying what we already wondered. If your business is not mobile you are missing a whole lot of customers. What do we mean...
In the age of technology one really must question the effectiveness of in-store POP. In the recent POPAI’s 2012 Shopper Engagement Study, it states that the in-store decision rate has climbed from 70% in 1995 to 76% in 2012. Can’t believe it right? Although initially...
Packaging design is not merely an essential part of branding in the world of retail products – it is the most important part of branding. Not only is it the first impression and provides the sales proposition but it must also close the deal… ultimately making...
The Dilemma Many small to mid-sized businesses are often caught in a “To Market Research or Not To Market Research” dilemma and by Market Research, I mean traditional market research methods like focus groups, survey polls, etc. So why is there this dilemma? To nail...
The internet and social media have created a venue for open marketing. It’s called the Blog. No longer are “readers” designated to print alone. Reading is now accessible to anyone that has connection to the web. Social Media has enabled more people to read up...
