by Suzy Godefroy | Oct 4, 2013 | Latest, Social Media
In our last blog we talked about SEO (Search Engine Optimization) and today we are going to cover SEM (Search Engine Marketing) and Google. SEM is essentially the process of gaining traffic and visibility from search engines through paid advertising and unpaid...
by Suzy Godefroy | Sep 24, 2013 | Branding, Latest
Your corporate brand and branding promise are both the most significant factors in running a successful and progressive business. No matter what size of company you run, own, and/or manage it is crucial that you invest your time into branding yourself and your...
by Miriam Hara | Sep 13, 2013 | Business Success, Latest, Marketing, Miriamisms, Social Media
The proper definition of an ebook is: A publication consisting of text, images or both in a digital format. No longer is the publishing world restricted only to the print medium! In the business world, the launch of ebooks is a daily occurrence. They’re quick...
by Miriam Hara | Aug 29, 2013 | Advertising, Communications, Creative, Latest, Marketing
It’s difficult to stay on trend today. Within minutes of an event it’s viral. Next week it’s old news. And it’s not hard to predict. I can safely predict today that by the time you read this blog Miley Cyrus and Robin Thicke will be replaced by another event that’s...
by Miriam Hara | Aug 27, 2013 | Advertising, Branding, Creative, Latest, Marketing
The real question is “should marketing be subjective?” Through years of creating concepts and designs, I have realized when you ask someone their opinion they will give it to you… whether they are qualified or not. Most people either like something...
