by Miriam Hara | Jul 24, 2025 | Advertising, Branding, Marketing
In our recent bi-monthly LinkedIn newsletter we received quite a lot of interest and comments. In that newsletter, we emphasized the importance in marketing and branding of asking the question Why?. That got me thinking about a few other key questions… like When? You...
by Miriam Hara | Jul 8, 2025 | Advertising, Creative, Marketing
The importance of asking What If? What if? It’s a small question, but one that has shaped some of the most memorable brand moments in recent history. It opens the door to creative freedom, to alternate outcomes, to ideas that move a message beyond expectation....
by Miriam Hara | Jul 3, 2025 | Advertising, Branding, Creative, Marketing
The Importance of Asking Why Not? In our recent bi-monthly LinkedIn newsletter we received a lot of interest and feedback. In that newsletter, we emphasized the importance in marketing and branding of asking the question Why? That got me thinking about a few other key...
by Miriam Hara | Jun 24, 2025 | Branding, Marketing
I know that some of you may feel that brand confidence isn’t a real goal. However, I constantly say that brand is a living organism. As such, it must evolve and earn it’s attributes just like any living organism. Brand confidence is not loud. You will not...
by Tara Ford | Jun 10, 2025 | Advertising, Business Success, Marketing
Many gamers across the land celebrated last week when the Nintendo Switch 2 launched on June 5th. This marked an exciting milestone in the gaming world. From a marketing perspective, it’s important to understand the demographic of these gamers and the potential of...
