by Miriam Hara | Jan 30, 2012 | Advertising, Branding, Business Success
One of my favourite marketing statements: Having a product and not advertising it… is like well… it’s like winking in the dark. You know you’re doing it… but no one else does! Advertising your product delivers awareness and the fact...
by Lindsay Sleightholm | Jan 26, 2012 | Branding, Business Success, Creative, Design
Logos house a great deal of information about a brand and what it stands for, all neatly tied up into one succinct visual. In this era of social media, it is likely the first point of contact between a market and the company it represents; for that reason, it needs to...
by Miriam Hara | Jan 25, 2012 | Business Success
January has come…and almost gone, and with it, all the heartfelt declaration of personal and business resolutions. I totally understand personal resolutions, it’s the onslaught of “business resolutions” and more specifically brand resolutions...
by Christine Marr | Jan 23, 2012 | Business Success, Interactive, Social Media
It’s so easy to get caught up in the number of “likes”a Facebook page has or doesn’t have… Businesses should ask themselves is the number of “likes” they have really all there is? Is it even possible to over value the worth of...
