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Brand CPR: Breathing New Life Into Your Brand

Brand CPR: Breathing New Life Into Your Brand

by Madi Secareanu | Jun 20, 2012 | Branding, Business Success, Creative, Design

Change is inevitable and as your business changes, so will your brand. With a lot of hard work and dedication to your brand, your customers might come to recognize you, your colours and your voice as much as your products or services. Depending on where your business...
The Art of (Bad) Web Copywriting

The Art of (Bad) Web Copywriting

by Madi Secareanu | May 24, 2012 | Advertising, Branding, Business Success, Interactive

Website copywriting is an art of its own. Although it contains some traditional elements, it’s very different than blog writing, editorial writing, ad copywriting….you get the idea. However, more often than not, some brands/companies and even self-proclaimed...
The Next Big Thing in Social Media

The Next Big Thing in Social Media

by Madi Secareanu | May 15, 2012 | Business Success, Interactive, Social Media

I might have said this once or twice before…but it really does seem like there is a new social media site gaining momentum each week. Some of you might be thinking “oh no, not another social media site! I barely have enough time to log on to Facebook”. It may seem...
Click Here if You Like Facebook Ads: A Guide to Effective Facebook Advertising

Click Here if You Like Facebook Ads: A Guide to Effective Facebook Advertising

by Madi Secareanu | May 8, 2012 | Advertising, Branding, Business Success, Creative, Interactive

It’s happened to all of us. We’ve been on Facebook posting something on a friend’s wall about a specific interest, like tennis, and the next thing you know Facebook is showing you an ad about tennis rackets. That’s the power of Facebook ads – it lets brands engage and...
The Biz-isms of Power Marketing

The Biz-isms of Power Marketing

by Madi Secareanu | Mar 20, 2012 | Advertising, Business Success, Miriamisms

You may not always be aware that you’re practicing them, but they become ingrained in the way you do things day to day. “Isms” for some, are an overarching, common sense way of doing things – approaches to keep in mind. These “isms” can apply to your everyday life or...
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