by Miriam Hara | May 17, 2024 | Advertising, Branding, Marketing
‘Individuality’ segmenting is where it’s at. Ordering my Grande Chai Latte with oat milk at Starbucks got me thinking about marketing and how today our need to profile and segment has gone beyond the niche. Standing in line to place my order, my...
by Miriam Hara | Aug 24, 2011 | Advertising, Business Success, Interactive
Today it’s all about the niche market. Designing for a niche is a well-targeted sales strategy. When your product caters to too many targets, the customization becomes diluted and your product doesn’t stand out. Nowadays, with so many options out there, you...
